James King

I am often fascinated by 2 unrelated things.

Firstly, how often I use quotes from Princess Bride and Hitchhikers’ Guide to explain my serious thinking. 

Secondly, how often:

• I use a word or phrase in a conversation;
• Everyone seems to understand what I said and we have a great chat; and then
• I discover later on that we were talking at cross-purposes because we interpreted a specific word or phrase differently.

So here is a quote from Inigo Montoya, in The Princess Bride:

“You keep using that word.

I do not think it means what you think it means”

Which brings me to the term “Design Thinking”. I find people use the term a lot and it always seems to make sense when they do.

But I wonder if we actually have the same understanding of the term when we are talking about it.

With that in mind I found this description of the psychology and practices of Design Thinking really interesting.

Where i use the word “interesting ” to mean insightful,  helpful and nice to read.

I challenge you to define “Design Thinking” to yourself. Ask yourself what it looks like when it is done well and then read the article. I don’t think you will be shocked at the content but it I think you will be interested by it.

https://insight.kellogg.northwestern.edu/article/better-design-thinking-research