Analysing stakeholders – beyond the basic communication plan

A basic map of our stakeholders

Quite some time ago, I wrote an article on “creating a basic communication plan” and for many projects that is all you need.

But sometimes it is worth analysing your stakeholders in more detail. This article explores a couple of approaches that I like to use when I need to understand more about my end users or more about my “project stakeholders”.

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A course on change management in the real world

I spend a lot of time training teams in new approaches like agile development, but most of this training is about new techniques themselves rather than the process of managing the adoption and acceptance of those techniques.

I also spend a lot of time coaching project managers in how to run more effective projects, but I find that a lot of my time is spent on helping them to deal with internal politics, resistance to their projects and communication issues – which do not form part of most project management courses.

As a result I believe there is a need for good training in the area of managing change.

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