Defining the value or your internal consulting team part 3 – reviewing your services

In my last couple of articles I described a rough process for creating a value proposition for an internal consulting team. To do this I used “Sophie” and her mythical business analyst team as an example. Now we are going to go one step further. Sophie can already explain the services her team offers, but […]

Defining the value of your internal consulting team part 2 – your services

In my last article, I described an approach that you can use to define the purpose of an internal consulting team. I used Sophie and her BA team as an example and I will continue to do so here. This time I will talk about the “Service catalogue” or list of services that your team […]

Defining the brand and value of your internal consulting team – part 1

I am just moving back into consulting after a 2 year gig as a CTO. So people are already asking me about the brand, services and focus of my consulting company. I guess it is time to start creating my value proposition, visual language and case studies so that I can get back into marketing. […]