I have been to Australia’s capital city twice in the last month to run training courses.
I stayed in different hotels each trip and noticed that they had slightly different approaches to making me feel welcome.
Both offered breakfast, though neither did it very well. Both had friendly staff and both had the same overall processes in place to take payment, give me my key and so forth. But the first hotel differentiated themselves with an unexpected welcoming sign in the bathroom once I settled into my room.